Sheep market update, take a look into the Middle East

Demand for sheep meat in the Middle East is predicted to grow through 2024, up around 2.3% from 2023 to 2027 (GIRA) as the region continues to recover from the pandemic. The region produces small volumes of sheep meat so relies on global imports to meet demand. Wider factors for increased demand include growth in the population and number of tourists, which will boost consumption of sheep meat. Research by AHDB shows that overall buying behaviours in the Middle East are driven by quality (Halal assurance) and taste. However, there are barriers to consumption, specifically for British lamb, such as price points and perception of Halal assurance. Other exporting countries, such as Australia, may not face such pressure with lower prices on the global market. The Middle East has grown in importance for Australia, as the largest sheep meat exporter to the region. Reports note that the Middle East prefers lighter lambs (exported whole), which can be cheaper (c/kg) compared to heavier ...