Shipments across the Tasman, a long-term look at Australia’s wine relationship with New Zealand

Published 2024년 2월 27일

Tridge summary

Australia and New Zealand, both major wine producers, have a significant reciprocal relationship in wine consumption, being the top source of imported wine for each other. Despite a decline in domestic wine consumption, imports have grown, with Australia driving growth in New Zealand. However, New Zealand wine consumption in Australia has decreased. Both countries primarily export their wine, with the UK and US as the main markets. There has been a shift towards premiumisation in the wine market, with a decrease in bulk exports and an increase in exports valued above $5 per litre. Red and sparkling wines, particularly Shiraz, Cabernet Sauvignon, Pinot Noir, Prosecco, Moscato, and Chardonnay, have driven the growth in value of Australian wine exports to New Zealand.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The relationship between Australia and New Zealand is arguably most famous for its sporting rivalries. However, less well known is the influence that the exchange of wine between the two countries has had on each other’s wine markets, which are closely intertwined. This Market Bulletin will examine the two wine markets, how Australia’s exports to New Zealand have evolved over recent years and the current consumer preferences in New Zealand. Shared connection in wine Australia and New Zealand are both key wine producing nations on the global stage. In 2023, Australia produced around 964 million litres in 2023 (a 4 per cent share of global wine production) and New Zealand produced around 360 million litres (less than 2 per cent of wine produced globally). While these are small shares on a global scale, the reciprocal relationship between Australia and New Zealand when it comes to consuming each other’s wine is significant. Both countries are the number one imported source of wine in ...

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