Strawberry harvesting is underway in the Silifke district of Mersin, Turkey, a major production center for the fruit. The strawberries are selling for 70 liras per kilo, and the Atayurt Market Association anticipates a production of 70 to 80 thousand tons this year from 20 thousand decares of land. The association contributes to 30% of Turkey's strawberry production and 60% of its exports. The harvest is expected to peak in April, with the produce being marketed domestically and exported to various countries, including Russia. The industry supports around 3,000 families in the district.