Slightly Intoxicated China | 2025, insights into trends in China's beer industry

Against the backdrop of profound adjustments in the global beverage market, the landscape of China's beer industry in 2025 presents a unique picture: It maintains a cautious but solid micro-growth in both production and revenue, but its internal profit growth, competitive logic, and consumption patterns are undergoing a structural revolution. The industry consensus has shifted from pursuing scale-based "quantity increase" to deepening value-based "quality improvement," a deep transformation centered on consumers, driven by innovation, and grounded in efficiency, forming a solid foundation for industry confidence. Compared to the declining data in the baijiu and wine industries, the beer industry in 2025 shows strong resilience. In the first three quarters of 2025, China's large-scale beer enterprises achieved simultaneous growth in quantity and price, with a significant year-on-year increase in total profits. This reveals the core characteristics of the current beer market: stable ...