Peruvian rum is the third most exported alcoholic beverage

Published 2024년 8월 16일

Tridge summary

Between January and May 2024, Peru's alcoholic beverage sector saw a slight growth of 0.8%, with two sectors, distillation, rectification and mixing of beverages, and production of malted and malt beverages, leading the charge with an increase of 8.2% and 1.6% respectively. This growth is largely due to the rising global popularity of Peruvian rum, which has become the country's third most exported alcoholic beverage. The main markets for Peruvian rum are Colombia, the Netherlands, Ecuador, the United States, and Germany. Domestic sales of rum in Peru reach approximately 1.5 million nine-liter cases per year, with over 70% of these sales being locally produced. Consumption patterns have also shifted towards more varied flavors, particularly in the 'ready to drink' category and 'tiki cocktails', reflecting changing consumer preferences.

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Original content

Between January and May 2024, production in the alcoholic beverage sector grew by 0.8% as a result of the growth of most of its sectors. Among them, two stand out: Distillation, rectification and mixing of beverages (+8.2%); as well as Production of malted and malt beverages (+1.6%), reports the National Society of Industries (SNI). The prominence of rum Among the spirits, one of the products that has gained prominence, mainly abroad, is rum, which celebrates its world day on August 16, and has become the third most exported alcoholic beverage in Peru; after pisco and beer. It is followed by wine and vodka. Between January and June 2024, the main destinations for national rum were Colombia (73%), the Netherlands (17.3%), Ecuador (3.1%), the United States (2.2%) and Germany (1.2%), reports the Institute of Economic and Social Studies (IEES) of the SNI. It should be noted that rum has been produced in our country for more than 95 years, when the Grace Corporation company, owner of ...

Source: PEsni