Dak Lak province in Vietnam is working on a project to develop a sustainable durian industry, with a goal of expanding the growing area to 40,000 hectares and producing 790,000 tons of durians per year by 2030. The project includes building brands for local durian, investing in scientific advancements, and encouraging the formation of farmer cooperatives. The province is also seeking government attention to establish quality standards, invest in infrastructure, and support the processing of durian products.