Sorghum United CEO, Nate Blum, is pushing for the cereal grain to have a larger economic impact in rural America due to its suitability for most farming operations and potential for value addition in food, fuel, and fiber products. Sorghum is desired by consumers for its non-GMO, gluten-free, and highly nutritious properties. It is also a drought-resistant crop that benefits the environment by using a third of the water corn needs and aiding in carbon sequestration and nitrogen fixation. The global sorghum industry is projected to grow to $34 billion by 2030, with the U.S., particularly Kansas, Texas, and South Dakota, being the largest producer. China currently purchases 93% of the U.S. crop.