South Korea closes in on US as most attractive global wine market

New Global Compass 2021 Report from Wine Intelligence Measures and Ranks Market Attractiveness for Wine in 50 Key Countries September 7th – London – The United States has once again topped the list of the most attractive wine markets in the world, though its lead over #2 South Korea was cut, according to a new report from Wine Intelligence, the global leader in wine consumer research and insights. In 2020, South Korea rose eight places to take the #2 spot, where it remains again this year. The Global Compass 2021 Report is an annual study that measures key economic and wine market factors to rank wine’s attractiveness in 50 focus countries. “The US’s strong economic rebound, partly funded by government stimulus, along with a standout year for wine sales, kept it ahead in our rankings,” said Lulie Halstead, CEO at Wine Intelligence. “However, #2 South Korea is gaining fast in our model. Wine growth in the US is tailing off, whereas still wine volume in South Korea grew by ...