Scientists at Yonsei University in Seoul, South Korea, are developing a sustainable and environmentally friendly meat substitute called 'beef rice'. This is achieved by growing beef cells in rice grains, which are first treated with enzymes to create a conducive environment for cell growth. The end product, resembling a pinkish grain of rice, contains approximately 8% more protein and 7% more fat than regular rice, offering a potential affordable source of protein with a smaller environmental footprint than traditional beef products.