The São Paulo government has initiated the State Program to Encourage the Cultivation of Coffea Canephora in an effort to revitalize coffee farming and boost the sector's competitiveness. This program aims to increase domestic and international demand for robusta coffee beans by offering subsidies, technical support, and environmental and economic sustainability measures. It is a collaborative effort involving multiple departments, the Coffee Sector Chamber, and the private sector. However, the Association of Scientific Researchers of the State of São Paulo has highlighted the need for better compensation for researchers, as the state pays the lowest salaries despite its wealth.