The article reports that the first strawberries of the season are on sale in the Huelva market at record-breaking prices, with more to come as the actual winter season production begins. These initial strawberries were planted in mid-September in pots. The production rate is expected to increase as more strawberries planted in October will be harvested in mid-December, with the season ending in May. The Association of Strawberry Producers and Exporters is unsure how increased production costs will affect the final price of the product and consumer response. The article also mentions that the Huelva strawberry market faces uncertainty due to competition from Morocco, Turkey, and South Africa, where environmental sustainability and work and social needs are not met, resulting in lower prices in distribution chains.