Spanish olive oil sales rise 41% in China, Japan, and Taiwan in 3 years

Published 2021년 1월 29일

Tridge summary

Spanish olive oil sales have experienced significant growth in major markets such as Japan, China, Taiwan, Germany, the UK, Belgium, and the Netherlands, with a 41% increase over the past three years. However, sales to the United States have declined by 7% due to tariffs imposed in 2019. Consumption in Spain also rose by 10%. The Olive Oil World Tour campaign, which started in 2018, has contributed to boosting demand in nine markets. The Olive Oil Interprofessional's promotional efforts have reached over 23,000 million contacts and had impacts totaling 18.5 billion in Asia, 1.3 billion in Europe, and 3.2 billion in the US.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The joint sales of olive oils from Spain in Japan, China and Taiwan have grown by 41% in the last three years (to 94,541 tons) and + 8% in Germany, the United Kingdom, Belgium and the Netherlands, to 90,700 Consumption grew by 10% in Spain (519,100 tons of olive oil), according to data provided by the Interprofessional of the branch, which however highlights the drop in sales to the United States, of -7% ( 99,633 t) for the tariffs imposed in 2019 by the Donald Trump Administration. In this statement, he takes stock of the Olive Oil World Tour campaign, which since 2018 "has helped to boost" demand in nine markets thanks to an "ambitious" package of actions that have reached more than 23,000 million contacts. The Olive Oil Interprofessional also takes stock of its promotional campaigns, which according to its data have achieved ...

Source: Agrodiario