Tridge summary
In 2023, the Brazilian Specialty Coffee Association (BSCA) and the Brazilian Export and Investment Promotion Agency (ApexBrasil) have successfully targeted China as a crucial market for Brazilian coffee, marking China as the sixth largest importer with a 266% increase in imports from the previous year. Through their sectoral project 'Brazil. The Coffee Nation,' they aim to showcase the quality, diversity, and sustainability of Brazilian coffee, particularly specialty coffees and products from the roasting and grinding industry. Their efforts in China have not only generated significant immediate business but also projected future sales, demonstrating the effectiveness of their promotional activities. For those interested in learning more or engaging with the initiative, contact information has been provided, including a phone number (99879-8943) and an email address (info@bsca.com.br).
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.
Original content
Analyzing the growth of the coffee market over recent years in China, which has become the sixth main partner for Brazil's coffees in 2023, the Brazilian Specialty Coffee Association (BSCA) and the Brazilian Export and Investment Promotion Agency (ApexBrasil) included the country among the target markets of the sectoral project "Brazil. The Coffee Nation". The most recent actions in the Asian giant took place from March 26th to 30th and generated US$3.540 million in immediate deals and the projection for another US$3.175 million in the next 12 months, potentially generating a total of US$6.715 million. On March 26, through an action led by BSCA, in partnership with the ApexBrasil office and the Consulate General of Brazil in Shanghai, Brazilian businesspeople participated in a business round at the Hongqiao Import Commodity Exhibition and Trade Center, a permanent exhibition platform , with a structure for “live streaming”, dedicated to the sale of products in the e-commerce ...
Source: Portal Do Agronegocio
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