Speed of Jeju City Agricultural Cooperative's 'Jeju Minimize' venturing abroad

The representative agricultural brand of Jeju City Agricultural Cooperative, "Jesmerize," is accelerating its overseas expansion, following Singapore and Mongolia, and now reaching Hong Kong. Jeju City Agricultural Cooperative (Chairman Ko Bong-joo) announced that from the 3rd to the 7th, they held a "Hello Jeju! Hello Jesmerize!" promotion in major supermarkets in Hong Kong, featuring Jeju citrus tasting events and the distribution of commemorative gifts. Jeju City Agricultural Cooperative has moved away from country-specific, fragmented marketing to establish a multinational integrated marketing strategy, simultaneously pushing promotional events for Jeju agricultural products in countries such as Singapore, Mongolia, and Hong Kong this year. In particular, Hong Kong is considered a strategic market with high preference and purchasing power for K-Food, making it a crucial location to firmly establish the Jesmerize brand image in Asia. To ensure stable supply of its main products ...