USA: Veal consumption decrease underscores growth opportunities

Published 2024년 10월 27일

Tridge summary

The US Department of Agriculture forecasts a decrease in veal production and retail sales for January through July 2024, compared to the same period in 2023. According to Circana, veal sales have seen a significant decline with a 9.5% drop in dollar sales and a 9% decrease in pounds sold from August 2023 to August 2024. The American Veal Association has updated its Veal Quality Assurance program, focusing on achieving welfare goals and including 52 Expected Outcomes in areas such as animal health, care, handling, facilities, and management. The 2024 update introduces the concept of condition scores for veal, aimed at monitoring calves' health and nutrition.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

According to the US Department of Agriculture, US veal production for January through July 2024 totaled 23.5 million pounds, down from 27.1 million pounds for the same period in 2023. At retail, both dollar sales and pounds sold are down, according to retail market data analysis from Circana. From August 2023 through August 2024, veal sales totaled $44 million, a -9.5% decline in dollar sales and -9% decrease in pounds sold compared with August 2023. For August 2024, veal sales were $3.8 million, with dollar sales down -4.1% and pounds sold down -6.5% from a year ago. While sales of grinds for beef, chicken and turkey are enjoying sales growth, veal grinds are struggling, with monthly ground veal sales having fallen below $1 million.. Circana retail analysis finds ground veal sales for August 2024 were $800,000, with dollar sales down -4.6% and pounds sold falling -12.1%. From August 2023 through August 2024, ground veal sales totaled $9.5 million, with dollar sales dropping -9.8% ...

Source: Provisioner