Turkey: Strawberry migration from city to village

The small town of Hüyük in Turkey, known as the country's granary, is revitalizing its agriculture sector through the unique Hüyük strawberry. This sweet and aromatic strawberry variety, which has received geographical indication registration, is extending its production season by 5-6 months, providing a significant source of income for local producers. The town, which has recovered from challenges such as aging farmers and unfavorable land conditions, now contributes 10% to Turkey's total strawberry production. The town's focus on rural development, supported by state initiatives and modern agricultural practices, has seen a surge in strawberry cultivation, particularly in areas previously unsuitable for agriculture. This surge has not only improved the economic outlook for local farmers but also attracted younger generations and migrants to the area, contributing to the rejuvenation of the town's aging population. Additionally, the town is investing in value-added products like jams, ice creams, and dried strawberries, and plans to establish cold-freezing and packaging facilities to further increase the product's value and export potential.