The South African Sugar Association (SASA) has highlighted the positive impacts of the Sugarcane Master Plan on the local sugar industry, despite challenges such as natural disasters and global events. The plan has aimed to stabilize the industry and increase local sugar procurement, with efforts to double local demand by 2023 partially successful. SASA is advocating for a stable sugar tax situation and financial support to maintain the industry's growth and transformation, particularly in benefiting black farmers and industrialists. The industry's future lies in diversifying downstream value chains and improving efficiencies, with significant investments made in transformation initiatives and task teams focused on key areas.