The article highlights the challenges faced by snakehead fish farmers in Tra Vinh province, Vietnam due to fluctuating prices and decreased demand, leading to significant financial losses for many. The price of snakehead fish has seen a downturn, with farmers losing between 2,000 to 3,000 VND per kilogram, forcing them to sell to warehouses or the market daily, incurring additional costs. Despite these challenges, a large number of farming households continue to re-crop in anticipation of increased demand during the Lunar New Year. The majority of the snakehead fish production, estimated to reach 58,000 tons in 2024, is for domestic consumption with no significant progress in export markets.