Top five favorite winter fruits of Ukraine: Tangerines have overtaken bananas, but what about apples?

EastFruit analysts draw attention to an interesting feature of the Ukrainian market - recently, in winter, the preferences of the country's consumers have changed sharply in favor of the increasingly popular fruit, which is the tangerine. In the winter of 2023/24, for example, the volume of consumption of tangerine in November-February confidently exceeded the volume of consumption of banana, which is the perennial leader among all fruits in terms of annual import volume. Moreover, in December 2023, tangerine consumption was twice as high as banana consumption. However, don’t forget about local fruits. What about the consumption of apples and other local fruits in winter? According to estimates by Andriy Yarmak, an economist at the investment department of the Food and Agriculture Organization of the United Nations (FAO), in winter, about 40-45 thousand tons of fresh apples are consumed fresh in Ukraine every month. “Apple consumption has less pronounced seasonality than tangerine ...