Farmers in Tanzania's Kigoma region are facing challenges finding markets for their ginger crops, a problem that has persisted for two consecutive years. The author of this piece believes that by adding value to the ginger, such as drying it, Tanzania could tap into the growing European market for dried ginger. The author suggests that Tanzania could use its high commissions and embassies to establish long-term relationships with companies that have added value to ginger, ensuring a steady supply and regular revenue. The author also emphasizes the potential of organic ginger and the importance of certification to stand out in the market. The demand for ginger is expected to rise due to its health benefits, especially in relieving sore throats and flu symptoms, and as a natural remedy for COVID-19 symptoms.