Targeted DDGS promotion efforts drive sales In Mexico

The U.S. Grains Council has taken a targeted marketing approach to distiller’s dried grains with solubles (DDGS) promotion in one region in western Mexico, recognizing that members of the Sonora Pork Producers Union and the Sonora Poultry Association could represent a market for 90,000 metric tons (MT) of DDGS, valued at $30 million. The Council identified two constraints to the Sonora associations’ use of DDGS. The first was a logistical problem associated with the inability to unload rail cars of U.S. DDGS at their facility. The second was the lack of technical knowledge on the use of DDGS in poultry and swine rations. To address the first constraint, the Council and the Missouri Corn Growers Association used member funds, totaling $250,000, to purchase and install stinger equipment that would make for the quick and efficient discharge of DDGS from unit train (110 car) shipments. The Sonora Pork Producers Association saw the immediate value of the equipment and purchased a ...