Ten o'clock news report | Feitian Maotai price exceeds 1700 yuan; Zunyi promotes baijiu to leap in overall value; U.S. RTD cocktail sales surge

01 Zunyi Promotes Baijiu Industry to Leap Up the Entire Value Chain On February 8, Zunyi City held a symposium on the high-quality development of the Baijiu industry. Li Rui, a member of the Standing Committee of the Guizhou Provincial Party Committee and Secretary of the Zunyi Municipal Party Committee, presided over and delivered a speech, emphasizing that the Baijiu industry's status as Zunyi's first leading industry and pillar industry is unwavering. The Municipal Party Committee and Municipal Government's determination and efforts to support its high-quality development have remained consistent. In the face of in-depth industry adjustments, it is essential to adhere to the principle of addressing both government and enterprise issues simultaneously. By promoting product innovation, channel revolution, ecological construction, market reshaping, and chain expansion, the industry will be driven towards the high-end of the value chain. 02 Lanzhou New District Conducts Pre-Festival Inspection of Tobacco and Alcohol Market Recently, the First Branch of the Business and Market Supervision Administration of Lanzhou New District, in conjunction with the public security department, conducted a joint special inspection of tobacco and alcohol businesses within its jurisdiction. The inspection focused on tobacco and alcohol specialty stores, tobacco and alcohol counters in supermarkets, wholesale alcohol departments, and convenience stores. Key areas of focus included procurement verification, clear labeling, and trademark infringement. The inspection aimed to tighten control at the source, regulate pricing behavior, and crack down on infringement and counterfeiting. As of now, 45 related businesses have been inspected, 6 have been ordered to make on-site corrections, and 1 case has been filed for investigation. 03 Four Qiong Wine Brands Selected as Chengdu Gifts Recently, the Chengdu Culture, Broadcasting, Tourism Bureau announced the selection results of the fourth batch of Chengdu gifts. Among the 146 selected products, four fine wines from the Qionglai production area of Chengdu Baijiu, including Baijiu 22 Single Blend Aged Whiskey Pepper Dry Gold from Baxu Liquor (Chengdu) Co., Ltd., Qiong Wine (Master Appreciation) from Sichuan Binyan Liquor Factory, and Qiong Wine from Sichuan Misan Wenyou Brand Management Co., Ltd., were selected. 04 Feitian Moutai Batch Price Exceeds 1700 Yuan On February 7, it was learned from multiple liquor pricing platforms and channels that the batch price of Feitian Moutai continued to rise. Specifically, the prices of Feitian original boxes from 2026 and 2025 increased by 60-70 yuan per bottle, and the price of Feitian loose bottles from 2025 increased by 70 yuan per bottle, with the batch price exceeding 1700 yuan. 05 Second Generation Wuliangye Ends Bottle Cap Recycling Policy Recently, the channel received a notice from Wuliangye Concentrator Liquor Company stating that starting from March 1, 2026, the company will terminate the recycling business for the second generation Wuliangye Chun series (bottle caps + box caps). Bottle caps scanned after March 1, 2026 (inclusive) will no longer be recycled. Additionally, before March 25, 2026, eligible bottle caps and box caps that have been scanned will be eligible for redemption. Redemption will not be possible after the deadline. In response, a relevant staff member from Wuliangye Company told the media that the notice was not officially issued by the Concentrator Liquor Company, but the policy information is accurate. This change is part of the normal transition of the brand's market policy. 06 Fen Liquor Appears at Tmall Super New Year Party From February 1 to 4, the Tmall Super New Year Party was held. Fen Liquor once again partnered with Tmall, with the theme of "Xi Shi Fen Cheng," deeply integrating intangible cultural heritage with youth trends to create a New Year feast with both ceremonial and immersive elements. At the event, Fen Liquor incorporated elements such as apricot flowers, blue and white porcelain, and woodblock printing into cocktail mixing, handmade experiences, and photo opportunities, attracting young people to actively participate and share through photos.