The T5 China Beer Summit 2025 was held in Xiamen.
On November 13, the 2025 China Beer T5 Summit, hosted by the China Wine Industry Association and organized by China Resources Beer (Holdings) Co., Ltd., was held in Xiamen.
Renhuai ranks third among the top 100 counties in the west.
Recently, Cedi Consultant released the research results of the 2025 High-Quality Development of County and Urban Economic Areas in Central and Western China, and simultaneously announced the 2025 Cedi Top 100 Counties in the West. Among them, 9 counties (cities) in Guizhou Province were listed, with Renhuai ranking third.
The concentrated aroma flavor will establish the "benchmark standard."
On November 10, 2025, the third plenary meeting of the Technical Committee of the National Baijiu Standardization Technology Committee's Concentrated Aroma Baijiu Sub-Committee was held in Bozhou, Anhui. With the continuous improvement of the text standards of the 10781 series (i.e., GB/T 10781 Baijiu Quality Requirements Series) aroma products, the research and development of the sensory standard samples of concentrated aroma baijiu will, through in-depth exploration of the flavor characteristics and sensory commonalities of concentrated aroma baijiu, closely focus on the needs of the concentrated aroma baijiu industry's sensory evaluation standardization technology, combined with the consumer market's recognition needs for concentrated aroma flavor, establish a scientific and unified sensory standard sample, providing the industry with a quantifiable and referable "benchmark standard" for concentrated aroma flavor.
Maotai appeared at the COP30 China Corner side event.
On November 10, local time, the 30th Conference of the Parties (COP30) to the United Nations Framework Convention on Climate Change opened in Belem, Brazil. You Yalin, deputy secretary of the party committee, chairman of the trade union, and chairman of the board of supervisors of Moutai Wine Co., Ltd., made a keynote speech at the first side event of the COP30 China Corner—"Ecological Civilization and the Practice of a Beautiful China," sharing Moutai's exploration, practice, and thoughts in promoting green transformation and building a beautiful China.
Wuliangye appeared at the Fortune China 500 Summit 2025.
On November 11, the 2025 Fortune China 500 Summit was held in Shanghai. At the event, Wuliangye appeared as the summit's chief strategic cooperation partner and designated wine, using fine wine to build a bridge of communication, showcasing the charm and appeal of "great country concentrated aroma" through on-site brand displays and product tastings.
Lang Wine Jiujiu Chongyang Rice Offering Commemorative Wine is on sale.
Recently, the Qinghua Lang·2025 Jiujiu Chongyang Rice Offering Commemorative Wine opened for pre-order. The 53% vol, 4.95L version is limited to 499 bottles, with a member collection price of 12,000 yuan per bottle, and will start shipping on November 20. The new product continues the classic shape of the Qinghua Lang water bottle, using the blue-sprinkled and gold-decorated enamel technique; the bottle body depicts the "growth and storage" landscape of the Lang Wine Manor, with golden lines outlining the meandering veins of the Chishui River; the wine body is selected by a team of masters, produced in only one batch, each bottle with an independent serial number, featuring "slightly yellow and transparent, prominent soy sauce aroma, elegant and delicate, mellow and refreshing, long aftertaste, and persistent empty cup fragrance."
Xi Wine counterfeiting prevention upgraded.
On November 13, according to the WeChat public account of the Xi Wine Members Club, to further protect consumer rights and enhance consumer experience, the counterfeiting prevention method of Xi Wine products, which used to be a four-digit number on the inside of the bottle cap, will be upgraded to scanning the QR code inside the bottle cap for counterfeiting verification.