Thai delegation heads to US to promote rice exports

representatives are holding talks with American importers, trading networks and industry associations. The possibilities of increasing supplies of premium rice varieties, in particular jasmine, which is traditionally in high demand among American consumers, are being discussed. According to officials, the Thai government plans to expand its presence in the US market by concluding long-term contracts and implementing joint marketing programs. The delegation will also present new quality standards and environmental initiatives that should increase the competitiveness of Thai rice. Experts note that the visit could be an important step in strengthening trade ties between the countries. Increased rice exports to the United States will contribute to both Thailand’s economic development and the diversification of the American market for imported grains. Upon returning home, the Thai ...