The National Food and Beverage Industry Group highlights the crucial role of the food and beverage industry in generating income for Thai people, with exports accounting for 73% of the industry's total export value and 81% of the raw materials used being sourced domestically. The Office of the National Education Commission (OCP) is supporting entrepreneurs in this industry by recommending they follow food trends and adopt environmentally conscious production methods. The government is also planning activities to increase global awareness of Thai products and support entrepreneurs in developing new products that align with changing consumer preferences. Additionally, the government is promoting halal and vegetarian food exports, expecting them to generate significant additional income.