The article discusses the challenges and opportunities facing Norwegian milk production. It highlights the importance of increased revenues for farmers, with the target price set in the agricultural agreement. The cost of personnel and operating expenses in Norway have impacted the farmer's share of turnover in Tine. The quality supplement in milk is beneficial for the industry. The article suggests linking the target price to a default value and removing quality payments outside the target price to potentially increase the playing field for farmers. The article also touches on the need for solid raw material suppliers and for Tine to support farmers in producing high-quality milk.