The adoption of new technologies and varieties will be key to offering blueberries that continue to satisfy consumers around the world

(Agraria.pe) The global blueberry sector is set to grow in the coming years, as long as the sector adopts operational efficiency and "premiumization." North America, particularly the United States, will continue to be the main destination market for fresh and frozen blueberries, with Peru, Mexico and Chile leading the exporters of the fresh category, according to a recent Rabobank study. "Challenges on the supply front, such as logistics and input costs, are easing, but pressure on margins will continue to drive the sector to improve efficiency and productivity, including improving varieties. The sector has also raised the bar in terms of fruit quality, which will be essential to encourage greater growth in consumption. Despite the inflationary environment, blueberry consumption in key markets has been quite robust," says David Magaña, analyst. Senior Fresh Products at Rabobank. "The adoption of new technologies and varieties will be key to offering blueberries that continue to ...