The British market favors Moroccan tomatoes

For three consecutive years now, Morocco has taken the lead in the British tomato market, supplanting Spain, which was once ahead as the main supplier. Until 2021, Spain enjoyed the status of second supplier of tomatoes to the United Kingdom behind the Netherlands. However, that year, Morocco dethroned Spain, and since then the gap between the two countries has continued to grow. In 2024, Morocco sold 84% more tomatoes than Spain on the British market, a significant increase compared to 2021 where the gap was already 67.42% according to COMTRADE data. This rise in power of Morocco is also illustrated by a comparison over a decade. In 2014, Spain exceeded Morocco by 195.73% in terms of volume of tomatoes sold in the UK. However, in 2023, this difference has narrowed dramatically, with Morocco selling 125.62 million kilos of tomatoes, or 34.08% of the total, compared to 67.93 million kilos sold by Spain. The figures reveal a significant shift in the UK's tomato import habits. ...