Vietnam and Cambodia's flooding and the resulting scarce cassava supply, coupled with increasing demand, have led to a surge in cassava prices. The price of raw cassava in Vietnam's Central region and Central Highlands has risen due to limited supply, with China being the primary consumer of Vietnamese cassava and cassava products, accounting for 90.8% of the market share in the first 10 months of 2020. The Department of Agro-Processing and Market Development anticipates the cassava market to remain active due to continued demand, especially from China, which has increased its purchase of Vietnamese cassava chips for the animal feed and ethanol industries.