The cattle sector promotes consumption in Madrid schools with '¡Hola Don Pepito!'

The Interprofessional Organization of Beef (Provacuno) has launched, together with the Community of Madrid, the educational campaign "¡Hola Don Pepito!" in schools, targeting students aged between 8 and 11 years. The initiative includes informative sessions with prescribers such as renowned chefs from this autonomous community, including Javier Estévez, Javier Aranda, Miguel Carretero, and Fernando del Cerro, as Provacuno reported in a statement. The first session, held this Tuesday at the Madre de Dios school, was supported by chef Javier Aranda (Gaytán Restaurant, Michelin Star). During the meetings with the students, the chefs explain the characteristics of the meat and its versatility, concluding with the tasting of a 'pepito' of beef from the Protected Geographical Indication (PGI) of the Sierra de Guadarrama, accompanied by some quality products from Madrid such as olive oil from the DOP Aceite de ...