The article reports on the successful completion of the free shipping of 250 boxes of Mollar pomegranates from Elche for the Christmas season to the Valencian Community residing outside of it, both within the EU and in other Spanish provinces. Orders for this initiative, a part of the Generalitat Valenciana’s El Nadal és valencià campaign, were overwhelmingly popular, with all requests being fulfilled within 48 hours. The shipments will reach a total of 12 countries in the EU and 30 provinces in Spain, with France and Germany, as well as several Spanish autonomous communities, being notable recipients. The president of the Protected Designation of Origin of Granada Mollar de Elche, Francisco Oliva, expressed the initiative's warm reception and the joy it brings to those connected to the region.