The Association of Milk Producers and Breeders of Dairy Breeds (Aprole) in Paraguay is celebrating its 60th anniversary with a unique auction of the best Paraguayan Holland breed. The auction, organized by El Rodeo Consignataria, will offer heifers and embryos for sale, with expectations of reaching record values. The event will also include a discussion on "Management and Nutrition for high genetic cows." Aprole has been making significant strides in improving the Holland breed, with strong contacts in the US and Canada, and is hoping to increase milk consumption in Paraguay, which has been stagnant for years. The dairy farming business is seen as profitable but requires dedicated round-the-year effort.