The article highlights the start of the ercolini pear harvest season in Jumilla, Murcia, with an expected yield of four million kilos. The industry, which includes 1,000 members and covers 250 hectares, is dedicated to 20% organic farming, a significant increase from 5% in the past three years. Despite challenges like bad weather, the pear is exported to several countries including Morocco, Libya, Germany, and Portugal. The regional minister praises the industry's commitment to quality and organic farming, and increases funding to support its promotion and sustainable agriculture.