By Juan Gonzalo Botero Botero - April 22, 2026 When the countryside connects: Colombian agriculture accelerates the digital purchase of inputs and livestock These are difficult days for Colombian agriculture This story happened a few years ago and marked a very important milestone for the agricultural country. In a country without memory, it is good to remember it. It was March 1998 and Juan, a young man of just 22 years old, was the Secretary of Agriculture for the department of Bolívar. That day he met with Rafa, an old friend of his father. Rafa had been the manager of Incora and now had his own recognized agricultural projects company in the region. Rafa told him that an important palm oil producer from Cesar wanted to start a project for the cultivation in the Marialabaja irrigation district. They contacted him and coordinated a meeting in his office in Barranquilla. Don Carlos is an important palm oil entrepreneur in the country who had been a cotton farmer and who also had ...