The article reports on the ongoing beet harvest in the Kuban region of Russia, which has seen an increase in yield compared to the previous year. The average yield is 435.2 c / ha, with the highest yields found in certain districts. A total of 190 thousand hectares spread across 26 municipalities are set for harvesting. The region, which contributes 25% of Russia's sugar production, received subsidies for domestic seed varieties, covering about 10.7 thousand hectares. In 2020, Kuban exports reached 285.5 thousand tons, generating $101 million from 30 countries.