The first online conference by the EastFruit project reviewed the global market for frozen fruits, berries, and vegetables, with the Food and Agriculture Organization of the United Nations (FAO) reporting a 6% annual growth in trade value, reaching $14.2 billion in 2021. The fruit segment is driving this growth, particularly with the rise in exports of frozen exotic fruits at a 15% annual rate. Belgium, China, and Poland are leading the exports, with Ukraine and Serbia notably increasing their presence. The HoReCa segment and the use of frozen exotic fruits in cuisines are key factors behind the segment's growth. For countries like Uzbekistan looking to expand their presence in this market, focusing on quality and safety standards, especially for the US, Canada, EU, and Japan, is crucial.