The global vegetable meat market is projected to grow significantly, with estimates putting the potential value between $140 billion and $220 billion by 2030, according to Yevgeny Lyashenko, CEO of the Efko Group. The key export markets are China, India, and Southeast Asian countries, which have a strong tradition of consuming plant-based products. The Middle East is also identified as a promising market due to its demand for innovative herbal products and personalized nutrition.