The article highlights the significant financial impact and the challenges of truffle farming, with a focus on the Turkish market. It explains that the price of truffles ranges widely due to their limited natural distribution and decreasing production, despite increasing global demand. In 2020, Turkey's truffle trade reached approximately 220 million lira, supporting nearly 400 families. The General Directorate of Forestry in Turkey has initiated the Truffle Forest Action Plan to expand truffle collection, targeting regions like Kahramanmaraş, Adana, and Istanbul. The plan aims to increase truffle exports, contributing to a projected global trade volume of 6 billion dollars in the next decade.