The Hungarian Soybean and Protein Plant Association is planning to become an interprofessional organization to regulate the disorganized domestic protein market and strengthen the use of GMO-free protein. The association, which currently primarily supports farmers in choosing varieties and influencing legislation, aims to represent both growers and processors more effectively. There is potential to double the sown area for soybeans, a key protein crop in Hungary, and increase yield averages. With the potential to achieve significant income from soybean cultivation and additional EU subsidies, the association is exploring ways to boost protein crop production and growth, including a tender for precision farming machinery.