The internationalization of Mexican mangoes: the driving force behind its success

Published 2024년 3월 20일

Tridge summary

Mexican mangoes have gained global popularity, especially in the United States, European Union, Canada, Japan, South Korea, and the Middle East, due to their quality, food safety, and secure distribution channels. The 'Mango EMEX' quality seal, created by the Association of Exporters of Mangos Mexico (EMEX), has further boosted their international reputation. Despite facing challenges in international markets, the prestige of Mexican mangoes remains intact, thanks to the efforts of producers, packers, and the National Mango Board. However, future challenges include climate change, the introduction of new varieties, and water needs.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

By: Francisco Seva Rivadulla, international agri-food journalist (Agraria.pe) One of the main axes of the success of Mexican mangoes in the world, especially in the United States and the European Union, is their great internationalization, ratified through their more than distribution channels in different markets. Although its main markets are North America and Europe, commercial diversification has promoted the emergence of other markets that are also of enormous relevance, such as Canada, Japan, South Korea and the Middle East. Within the same context, together with the international dimension strategy, the Mexican mango has positioned itself perfectly among its customers due to excellent production with demanding parameters of high quality, food safety and safety. These three factors are key to understanding the progress of Mexican mangoes in the international arena, together with a perfect and mature distribution, especially in markets as important as the USA, where the mango ...

Source: Agraria