The Korea Poultry Association, enhancing chicken quality and consumer trust... activating the operation of the 'Quality Assurance Mark'

Interest in the 'quality assurance mark' that can distinguish between imported and domestic chicken is increasing. The Korean Poultry Association, which has been issuing 'certification marks' for the quality assurance mark since November 2020 to establish a domestic chicken consumption base, plans to further activate the operation of the 'quality assurance mark' to improve the self-sufficiency rate of domestic chicken and provide more detailed information. According to the Poultry Association, a certification mark is a type of patent used by businesses that certify and manage the quality, origin, production method, or other characteristics of goods to certify that other people's goods meet these characteristics. The Poultry Association has registered the certification mark with the patent office and operates a quality assurance center to ensure that consumers can safely consume domestic chicken. The quality assurance center conducts 'quality and hygiene audits' and 'domestic ...