Australia: The latest insights from the Nordic wine markets

Together, the Nordic markets of Denmark, Finland, Norway, and Sweden represent 30 million litres of Australian wine exports – about 5 per cent of the volume exported in the 12 months to June 2024. As wine markets around the world adjust to consumer trends and spending, the Nordic markets are not immune and this Market Bulletin will highlight some of these latest trends. On 17 and 19 September 2024, Wine Australia and New Zealand Winegrowers will be hosting trade and consumer tastings in Stockholm and Copenhagen to showcase the quality and diversity of Australian and New Zealand wine to these important markets. More details about the tastings and event programs in Stockholm and Copenhagen Stability amongst decline According to IWSR, the Nordic markets represent 7 per cent of the value of wine sold in Europe. The North West European markets, while much bigger consumers of wine, have been declining in consumption over the past five years. This decline is predicted to continue through ...