The mainstream item 'matcha'... Riding the wave of popularity, K-matcha products target the global market.

The domestic food industry is strategizing to promote 'K-matcha' as the next-generation K-food. An industry insider said, "Matcha has become a common and recognized ingredient in the global market, and it can be familiarly introduced to global consumers without any resistance. Therefore, there is a strong expectation that K-food incorporating matcha will succeed in the global market." Lotte Wellfood is operating its previously introduced seasonal menu 'Premium Mung Bean Shell Matcha & Strawberry' as a regular product and is actively responding to the ongoing matcha flavor trend. They have also introduced 'Pasteur Jeju Matcha Latte'. Recently, they have also released four matcha-flavored desserts ('Custard Cake Matcha & Strawberry', 'Premium Gana Langdesha Matcha', 'ABC Choco Cookie Matcha', 'Chick Choco Matcha'). A Lotte Wellfood official said, "As the matcha flavor trend, which has been steadily popular, surged as a global trend last year, it has established itself as a main ...