The report by Jordbrukare reveals a significant growth in the plant-based dairy alternatives market, with an expected rise from $25.2 billion in 2021 to $68.8 billion by 2030. This growth is largely driven by the increasing demand for alternative products such as soy milk, almond milk, plant-based cheeses, and snacks. The rise in popularity, particularly among vegans, is pushing more large companies like ADM and New Culture to enter the market and develop and commercialize dairy alternatives.