Wine Australia and the AWRI have initiated 'Impact Projects' aimed at bridging the gap between research and business by taking a user-centered approach. These projects, designed to foster technical excellence and behavioral understanding, focus on developing solutions that are technically effective, financially sustainable, and beneficial for the wine industry. The projects include the creation of a product for improved white wine stabilisation, a demand for a copper fining alternative, and a detection kit for Brettanomyces. Additionally, there is ongoing research into capturing and reusing carbon dioxide from wine fermentation to reduce environmental impact and costs. The initiatives are showing promising results, with efforts underway to further optimize these solutions for the wine industry.