The Moroccan avocado campaign seen by a Spanish professional

Published 2024년 12월 4일

Tridge summary

The Moroccan avocado campaign has experienced a 20-30% increase in production, similar to trends in Spanish regions, but faces challenges due to a saturated European market, particularly during November and December when fruit rotation is low. Despite supermarket promotions, demand remains weak. Morocco is focusing on exporting larger, high-quality avocados to premium European markets while smaller sizes are consumed domestically. Advances in agricultural technology have enhanced quality, and investments in the Lamb Hass variety aim to extend the campaign. Efforts are underway to strengthen relationships between Moroccan producers and European distributors to ensure a successful campaign.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The Moroccan avocado campaign has started with a significant increase in production, estimated at between +20 and 30%, according to Antonio Méndez, representing a Spanish professional. This increase is in line with the trends observed in Spanish production areas such as Huelva, Cádiz or the Valencian Community. However, the European market, where Mexican, Chilean, Colombian and Moroccan origins meet, is showing signs of saturation. "Currently, the European market is not absorbing as much Moroccan fruit as hoped," explains Antonio Méndez. This situation is exacerbated by the period of low fruit rotation in November and December, when consumers prioritize spending related to the holidays. Supermarket promotions, although useful, are not enough to stimulate strong demand for avocados. As a result, the volumes exported from Morocco remain modest. The sizes exported to Europe are mainly concentrated on sizes 16, 18 and 20, while the small sizes find an outlet on the Moroccan domestic ...

Source: Agrimaroc