The new opportunities for Australian wine in China

Published 2024년 10월 29일

Tridge summary

Since the removal of import duties on Australian bottled wine in China in March 2024, exports have experienced a significant surge, with the value increasing from $8 million to $612 million within a year and volume increasing from one million liters to 59 million liters. Despite a slight decrease in the September quarter, exports are still roughly half of the peak recorded in 2020. The top wine types exported were Shiraz and Cabernet Sauvignon, with red wine making up over 90% of the volume shipped. The market is also seeing an increase in interest for other wine styles and no/low alcohol wines. Australian wineries are aiming to reclaim their premium market share in China, with a strong focus on the fine dining segment, traditional wine bars, e-commerce platforms, and specialist wine stores. Despite challenges such as oversupply and a decline in imports from other major wine producers, the future of Australian wine in China remains optimistic, with a planned strong presence at the China International Import Expo and ProWine Shanghai.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Since the removal of import duties on Australian bottled wine in late March 2024, Australian wine exports have surged to mainland China. This Wine Australia bulletin provides an update on the latest results and a look at significant trends in the overall wine market in mainland China. In the 12 months ended September 2024, the value of Australian wine exports to mainland China increased from $8 million to $612 million, while volume increased from one million litres to 59 million litres. Although the September quarter was smaller than the June quarter in both volume and value, it was still significant – totalling 27 million litres worth $214 million (see Figure 1 for the monthly export values). Australian exports are now roughly half the peak recorded in 2020, just prior to the imposition of the import duties. It’s important to note that shipments in the first six months likely represent restocking of Australian wine in the market after a long absence. Export levels are not ...

Source: Wbmonline