The demand for Aloe vera in Europe has surged due to the pandemic, driven by its antibacterial and antiviral properties. The natural ingredient is being used in a variety of products including homemade drinks, hand sanitizers, personal care items, supplements, and as a natural remedy. Its health benefits such as accelerating wound healing, improving skin, and aiding in digestion have also contributed to its popularity. As a result, European imports of aloe vera juices and extracts have doubled from 2015 to 2019, and are expected to reach higher levels in 2020, offering opportunities for producers in developing countries.