Polish consumers are facing a significant increase in the cost of apples, with prices soaring by 70-80 percent compared to the previous year, making it a luxury afforded only by the wealthy. This surge is attributed to a poor harvest and the development of new sales channels towards Asia. Despite the high prices, producers remain in a strong bargaining position, sometimes requiring payment in advance. The conflict in the Middle East further complicates the situation by causing delays in shipments, prompting Polish exporters to explore potential markets in South America as alternatives.