The popular tractor brand has been revived, and the farmers have already been impressed by the extraordinary machine.

On the occasion of the Agritechnica exhibition, New Holland has once again brought out the Fiat tractor brand to emphasize its Italian roots at the event in Hanover. Probably not everyone remembers that today's New Holland tractors originally came onto the market under a different brand name. The Fiat Trattori company, part of the Italian Fiat group, was founded in 1919 with the specific aim of providing farmers with cheap and reliable agricultural machinery after the First World War. This was taken over in 1991 by the then Ford-New Holland company, so today the former orange Fiat and then red FiatAgri tractors now shine in a new name and blue color. The Italian-American CNH Industrial, the parent company of New Holland, reached back into the past for the Agritechnica exhibition in Hanover and came up with a fantastic tractor concept. The dark green tractor with orange wheels, named Il Trattore (The Tractor), is meant to represent New Holland's Italian heritage. The inspiration ...